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Metal Mulisha 2017 and the Camo Crossover Trend

  • 3 min read

Real Tree Business BLOG by: Anthony Quiroz

My friends at√ā¬†Metal√ā¬†Mulisha√ā¬†have given me a sneak peek at their new√ā¬†apparel and accessory√ā¬†styles for 2017 while explaining√ā¬†their inspiration behind the√ā¬†Realtree-infused collection.√ā¬†For almost√ā¬†three√ā¬†years they have been reading buying patterns and√ā¬†crossover√ā¬†trends√ā¬†and then finding creative ways to√ā¬†appeal to their√ā¬†loyal√ā¬†customers.

At Metal√ā¬†Mulisha, √Ę‚ā¨Ňďblack is the new black.√Ę‚ā¨¬Ě√ā¬†The company lives and breathes√ā¬†American freedom√ā¬†to the fullest√ā¬†and√ā¬†has been the leader√ā¬†in Freestyle Motocross√ā¬†since√ā¬†the beginning.

You could call Metal√ā¬†Mulisha√ā¬†the √Ę‚ā¨Ňďanti-established√Ę‚ā¨¬Ě√ā¬†brand.√ā¬†When most brands chased trends√ā¬†and tried to keep up to stay√ā¬†cool,√ā¬†Metal√ā¬†Mulisha√ā¬†went the other direction, standing out in a√ā¬†crowd√ā¬†of watered-down fashion√ā¬†by offering√ā¬†in-your-face graphics√ā¬†and products with√ā¬†lots of√ā¬†attitude.

It√Ę‚ā¨‚ĄĘs not hard to understand the crossover appeal that results when√ā¬†Realtree√ā¬†teams up with Metal√ā¬†Mulisha. Both√ā¬†brands have artfully demonstrated how to build√ā¬†an infrastructure that transcends√ā¬†all√ā¬†market trends.

As a creative person, I know the challenge of trying to√ā¬†create√ā¬†successful√ā¬†transitional products√ā¬†that appeal to√ā¬†a wide demographic while√ā¬†staying true to√ā¬†the core values of√ā¬†a brand.√ā¬†In my opinion, all of the√ā¬†Realtree√ā¬†patterns¬†can cross over into fashion and lifestyle√ā¬†products.√ā¬†I√Ę‚ā¨‚ĄĘll bet√ā¬†you can√Ę‚ā¨‚ĄĘt think of too many other products or styles√ā¬†you see being√ā¬†worn by hunters, rappers and√ā¬†outdoor√ā¬†professionals alike.

In the new√ā¬†Metal√ā¬†Mulisha√ā¬†styles for 2016-2017√ā¬†you can see many camo crossover styles that not only look cool but√ā¬†are highly functional√ā¬†as well.√ā¬†Realtree√ā¬†Xtra√ā¬†in√ā¬†Meteorite, for example,√ā¬†looks hardcore with a solid black contrast and hints of color that pop on every detail throughout the collection.√ā¬†And√ā¬†Realtree√ā¬†Max-5√ā¬†is√ā¬†utilized perfectly with contrasting panels√ā¬†that imply√ā¬†stealth destruction.

The√ā¬†cohesive√ā¬†collection consists of tees, sweatshirts,√ā¬†boardshorts, hats and bags.√ā¬†They have even added something for the ladies with some fashionable yoga√ā¬†wear and casual everyday√ā¬†goods.√ā¬†I even noticed√ā¬†a Max-5-wrapped motorcycle,√ā¬†which would look perfect√ā¬†sitting in the back of√ā¬†the√ā¬†new√ā¬†Realtree-edition√ā¬†Chevy√ā¬†truck.√ā¬†Yes,√ā¬†please!

Multiple cotton tee styles bring the brands together, sporting√ā¬†clean logos with√ā¬†Realtree√ā¬†fills and verbiage√ā¬†such as√ā¬†√Ę‚ā¨ŇďLive for√ā¬†the Hunt√Ę‚ā¨¬Ě and √Ę‚ā¨ŇďWorld Wide Domination.√Ę‚ā¨¬Ě The camo looks√ā¬†great as an accent on the background colors. Most√ā¬†are available in black, white, orange and army green√ā¬†√Ę‚ā¨¬¶√ā¬†but black is the one for me!

They also have a handful of sweatshirts for those cold days in the field or on the track.

The√ā¬†boardshorts√ā¬†are√ā¬†some of√ā¬†my favorites√ā¬†because of the contrasting nature of use. Beach√ā¬†vibes combined with camo creates√ā¬†the√ā¬†ultimate√ā¬†crossover√ā¬†style√ā¬†that I√ā¬†call√ā¬†#fromthebushtothebeach√ā¬†and√ā¬†will√ā¬†guarantee√ā¬†you look√ā¬†good√ā¬†at the beach or lake.√ā¬†These are√ā¬†definitely√ā¬†not your√ā¬†hipster√ā¬†shorts, featuring√ā¬†longer lengths with drawstring front and√ā¬†pockets.√ā¬†The fits are generous and comfortable in all the right places.√ā¬†This is where high-performance√ā¬†function meets bad-ass design,√ā¬†and the styles tie√ā¬†into multiple camo matching tees, hoodies and hats√ā¬†to√ā¬†complete the look.

I√Ę‚ā¨‚ĄĘm seeing lots of Metal√ā¬†Mulisha/Realtree√ā¬†hats in public these days, and for good reason: They√Ę‚ā¨‚ĄĘre super-cool! There are trucker hats,√ā¬†FlexFit√ā¬†styles,√ā¬†and√ā¬†curved and flat visors√ā¬†(mostly flat).√ā¬†Realtree√ā¬†Xtra√ā¬†and Max-5√ā¬†prints are√ā¬†used√ā¬†as appliques√ā¬†with a high level of detailed√ā¬†embroidery, which isn√Ę‚ā¨‚ĄĘt easy to produce. But they√Ę‚ā¨‚ĄĘve perfected this style and it shows. There are many√ā¬†timeless√ā¬†logo treatments with embroidery, appliques, printing and old school patches.

One of my favorites is the√ā¬†Realtree√ā¬†snapback hat that matches the√ā¬†boardshort√ā¬†and has the Meteorite camo color crown with a solid black visor and a nice simple patch label. Just add a black tuxedo√ā¬†and you√Ę‚ā¨‚ĄĘre√ā¬†ready for the ball.

I also had the chance to use the√ā¬†backpacks and duffle√ā¬†bags√ā¬†during my last camping trip with my family in Northern California. My boys, wife and I√ā¬†were√ā¬†√ā¬†outfitted√ā¬†with these√ā¬†rugged,√ā¬†tactical√ā¬†bags,√ā¬†which outperformed my high expectations.

Another√ā¬†excellent√ā¬†camo√ā¬†series is the backpack line.√ā¬†They√Ę‚ā¨‚ĄĘre√ā¬†great for students√ā¬†on the school√ā¬†battlefield√ā¬†who√ā¬†are looking to stand out in√ā¬†a√ā¬†sea of normalcy. They feature ergonomic shoulder straps and plenty of storage for√ā¬†laptops and other necessities, and they√Ę‚ā¨‚ĄĘre√ā¬†built to last a lifetime.√ā¬†I√ā¬†will be outfitting my boys with these when they go back to school, which isn√Ę‚ā¨‚ĄĘt coming soon enough!

I√Ę‚ā¨‚ĄĘm sure the camo crossover√ā¬†trend will continue to√ā¬†grow organically and√ā¬†evolve,√ā¬†combining function with great looks in the years to come. I am happy to be a part of it and√ā¬†I√ā¬†will continue to strive with innovative product design that pushes the limits of development.

As√ā¬†I mentioned in¬†my last blog,√ā¬†camo is a state of mind,√ā¬†not just a print or pattern.√ā¬†My thanks goes to the teams at Metal√ā¬†Mulisha√ā¬†and√ā¬†Realtree√ā¬†for√ā¬†providing√ā¬†the inspiration and√ā¬†this opportunity to express my point of view!

Editor√Ę‚ā¨‚ĄĘs Note:√ā¬†Anthony Quiroz is a seasoned creative professional.√ā¬†To see some sources of√ā¬†his√ā¬†inspiration, follow him on Instagram:√ā¬†a.quiroz213.