Real Tree Business BLOG by: Anthony Quiroz
My friends atÂ MetalÂ MulishaÂ have given me a sneak peek at their newÂ apparel and accessoryÂ styles for 2017 while explainingÂ their inspiration behind theÂ Realtree-infused collection.Â For almostÂ threeÂ years they have been reading buying patterns andÂ crossoverÂ trendsÂ and then finding creative ways toÂ appeal to theirÂ loyalÂ customers.
At MetalÂ Mulisha, â€œblack is the new black.â€Â The company lives and breathesÂ American freedomÂ to the fullestÂ andÂ has been the leaderÂ in Freestyle MotocrossÂ sinceÂ the beginning.
You could call MetalÂ MulishaÂ the â€œanti-establishedâ€Â brand.Â When most brands chased trendsÂ and tried to keep up to stayÂ cool,Â MetalÂ MulishaÂ went the other direction, standing out in aÂ crowdÂ of watered-down fashionÂ by offeringÂ in-your-face graphicsÂ and products withÂ lots ofÂ attitude.
Itâ€™s not hard to understand the crossover appeal that results whenÂ RealtreeÂ teams up with MetalÂ Mulisha. BothÂ brands have artfully demonstrated how to buildÂ an infrastructure that transcendsÂ allÂ market trends.
As a creative person, I know the challenge of trying toÂ createÂ successfulÂ transitional productsÂ that appeal toÂ a wide demographic whileÂ staying true toÂ the core values ofÂ a brand.Â In my opinion, all of theÂ RealtreeÂ patterns can cross over into fashion and lifestyleÂ products.Â Iâ€™ll betÂ you canâ€™t think of too many other products or stylesÂ you see beingÂ worn by hunters, rappers andÂ outdoorÂ professionals alike.
In the newÂ MetalÂ MulishaÂ styles for 2016-2017Â you can see many camo crossover styles that not only look cool butÂ are highly functionalÂ as well.Â RealtreeÂ XtraÂ inÂ Meteorite, for example,Â looks hardcore with a solid black contrast and hints of color that pop on every detail throughout the collection.Â AndÂ RealtreeÂ Max-5Â isÂ utilized perfectly with contrasting panelsÂ that implyÂ stealth destruction.
TheÂ cohesiveÂ collection consists of tees, sweatshirts,Â boardshorts, hats and bags.Â They have even added something for the ladies with some fashionable yogaÂ wear and casual everydayÂ goods.Â I even noticedÂ a Max-5-wrapped motorcycle,Â which would look perfectÂ sitting in the back ofÂ theÂ newÂ Realtree-editionÂ ChevyÂ truck.Â Yes,Â please!
Multiple cotton tee styles bring the brands together, sportingÂ clean logos withÂ RealtreeÂ fills and verbiageÂ such asÂ â€œLive forÂ the Huntâ€ and â€œWorld Wide Domination.â€ The camo looksÂ great as an accent on the background colors. MostÂ are available in black, white, orange and army greenÂ â€¦Â but black is the one for me!
They also have a handful of sweatshirts for those cold days in the field or on the track.
TheÂ boardshortsÂ areÂ some ofÂ my favoritesÂ because of the contrasting nature of use. BeachÂ vibes combined with camo createsÂ theÂ ultimateÂ crossoverÂ styleÂ that IÂ callÂ #fromthebushtothebeachÂ andÂ willÂ guaranteeÂ you lookÂ goodÂ at the beach or lake.Â These areÂ definitelyÂ not yourÂ hipsterÂ shorts, featuringÂ longer lengths with drawstring front andÂ pockets.Â The fits are generous and comfortable in all the right places.Â This is where high-performanceÂ function meets bad-ass design,Â and the styles tieÂ into multiple camo matching tees, hoodies and hatsÂ toÂ complete the look.
Iâ€™m seeing lots of MetalÂ Mulisha/RealtreeÂ hats in public these days, and for good reason: Theyâ€™re super-cool! There are trucker hats,Â FlexFitÂ styles,Â andÂ curved and flat visorsÂ (mostly flat).Â RealtreeÂ XtraÂ and Max-5Â prints areÂ usedÂ as appliquesÂ with a high level of detailedÂ embroidery, which isnâ€™t easy to produce. But theyâ€™ve perfected this style and it shows. There are manyÂ timelessÂ logo treatments with embroidery, appliques, printing and old school patches.
One of my favorites is theÂ RealtreeÂ snapback hat that matches theÂ boardshortÂ and has the Meteorite camo color crown with a solid black visor and a nice simple patch label. Just add a black tuxedoÂ and youâ€™reÂ ready for the ball.
I also had the chance to use theÂ backpacks and duffleÂ bagsÂ during my last camping trip with my family in Northern California. My boys, wife and IÂ wereÂ Â outfittedÂ with theseÂ rugged,Â tacticalÂ bags,Â which outperformed my high expectations.
AnotherÂ excellentÂ camoÂ series is the backpack line.Â Theyâ€™reÂ great for studentsÂ on the schoolÂ battlefieldÂ whoÂ are looking to stand out inÂ aÂ sea of normalcy. They feature ergonomic shoulder straps and plenty of storage forÂ laptops and other necessities, and theyâ€™reÂ built to last a lifetime.Â IÂ will be outfitting my boys with these when they go back to school, which isnâ€™t coming soon enough!
Iâ€™m sure the camo crossoverÂ trend will continue toÂ grow organically andÂ evolve,Â combining function with great looks in the years to come. I am happy to be a part of it andÂ IÂ will continue to strive with innovative product design that pushes the limits of development.
AsÂ I mentioned in my last blog,Â camo is a state of mind,Â not just a print or pattern.Â My thanks goes to the teams at MetalÂ MulishaÂ andÂ RealtreeÂ forÂ providingÂ the inspiration andÂ this opportunity to express my point of view!
Editorâ€™s Note:Â Anthony Quiroz is a seasoned creative professional.Â To see some sources ofÂ hisÂ inspiration, follow him on Instagram:Â a.quiroz213.